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We Are All About You

XpertSkills - the parent company under which iCollege operates - was established in South Africa in 2003 and since then, we have grown globally in leaps and bounds with customers and partners in more than 120 countries. With employees on 3 continents and as a next-generation, virtual organization we are unconstrained by the limits that are usually associated with traditional “brick & mortar” companies.

This allows us to focus, without distraction, on reaching our ultimate goal – ensuring your ongoing success – by providing affordable, reliable, high quality and relevant learning products whilst remaining innovative and agile.

Contact Details:

Web: www.xpertskills.com
Skype: xpertskills
Mail: info@xpertskills.com
Phone: +27 10 020 2067

Physical Address:

Head Office - South Africa
16 Monte Carlo Crescent
Kyalami business Park
Johannesburg
South Africa 1684

You are here

Social Media

E-COURSE:

Social Media

Instructor-led video course with presentations, workbooks, games, flashcards and quizzes.
Overview

If you know social media is important to your business, but you don't know where to start, this course is built just for you. Nearly every industry in the world today touches social media in one fashion or another. Learn how to use social media platforms to manage and optimize campaigns to promote growth and position your brand in the global digital marketplace. You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.

Objectives
  • Introduction to social media
  • Auditing your organization
  • Social Media Strategy
  • Social media monitoring
  • Content Marketing
  • Facebook
  • Twitter
  • Blogging
  • Instagram
  • Youtube
  • Social Media Automation
  • Social for customer services
  • Social for PR
Prerequisites

You should have a business need for social media - either as someone who is an entrepreneur or within an organization.

Target Audience
  • Content writers
  • Entrepreneurs and business owners
  • Digital marketing executives
  • Management, engineering, business, and communications graduates
  • Marketing managers
  • Marketing and sales professionals

Module 1: Introduction

1.0 Social Media Introduction

1.1 Creating an Google Account

1.2 Setting Up Your Twitter Account

1.3 Getting Your Twitter House in Order

1.4 Why Facebook for Your Business?

1.5 Using Facebook as a Business

1.6 Setting Up Your Business Page

1.7 Setting Your Cover Photo

1.8 Tying It All Together

1.9 Tip - Adding Admins in Facebook

Module 2: Adjusting Your Facebook Settings

2.0 Adjusting Your Settings - Part 1

2.1 Adjusting Your Settings - Part 2

2.2 Adjusting Your Settings - Part 3

2.3 Updating Your Page Info - Part 1

2.4 Updating Your Page Info - Part 2

2.5 Tips for Getting 25 Likes

2.6 Using Facebook as Your Business Page

Module 3: Posting on Facebook

3.0 What Kind of Person Would Your Business Be?

3.1 How to Post to Facebook

3.2 What to Post

3.3 Sharing Posts

3.4 Sharing Links

3.5 Pinning and Highlighting with Posts

3.6 Tips for Generating Traffic

3.7 Getting Notifications and Staying in Clients New Feed

3.8 Comment Moderation

3.9 The Activity Log - Where Do Hidden Posts Go?

3.10 Scheduling Posts

Module 4: Facebook Advertising

4.1 Setup Advertising Account

4.2 Types of Advertising on Facebook

4.3 Ad Testing

4.4 Choosing Our Audience - Location

4.5 Choosing Our Audience - Age and Gender

4.6 Choosing Our Audience - Precise Interests

4.7 Choosing Our Audience - Broad Categories

4.8 Choosing Our Audience - Connections

4.9 Choosing Our Audience - Advanced Targeting Options

4.10 Choosing Our Audience - Campaign and Budget

4.11 Other Types of Ads Part 1

4.12 Other Types of Ads Part 2

4.13 Ad Campaign Manager Part 1

4.14 Ad Campaign Manager Part 2

4.15 Outside URLs

4.16 Building Ad Text

4.17 News Feed Format & Creating Your Audience

4.18 Creating Your Audience / Campaign Pricing & Schedule

4.19 Ad Campaign Tracker

Module 5: Facebook Insights

5.0 Facebook Insights - Overview Intro

5.1 Analyzing Page Posts

5.2 Engaged Users

5.3 Talking About This

5.4 Virality

5.5 Likes

5.6 Reach

5.7 Reach & Frequency

5.8 Page Visits

5.9 Talking About This

5.10 Conclusion

Module 6: Facebook Analytics

6.0 New Facebook Analytics Overview

6.1 Page Likes

6.2 Post Reach

6.3 Page Visits

6.4 Posts

6.5 People

Module 7: Twitter

7.0 Limiting the Number of Actions

7.1 Setting Your Twitter Preferences

7.2 Finish Setting Up Your Profile

7.3 Twitter Widgets

7.4 Who to Follow

7.5 Connect

7.6 Bringing Followers from Facebook

7.7 Intro to Hashtags

7.8 Examples of Hashtags

7.9 Monitoring What's Going On

7.10 Using Twitter for Social Listening

7.10 Social Media Tips

7.11 Hashtags Across Social Media

Module 8: Pinterest

8.0 Overview of Pinterest

8.1 How does Pinterest Relate to Your Business?

8.2 Industry Specific Sites

8.3 Social Media Tip #P

8.4 Conclusion of Pinterest

Module 9: Reddit

9.0 Introduction to Reddit

9.1 The Rules of Reddit

Module 10: Tumblr

10.0 Tumblr Introduction

10.1 Setting Up A Tumblr

10.2 Dashboard

10.3 Posting to Tumblr

10.4 Testing Your Post

10.5 URL post

10.6 Chat post

10.7 Audio on Tumblr

10.8 Video on Tumblr

10.9 Tumblr Conclusion

Module 11: LinkedIn

11.0 Introduction to LinkedIn

11.1 Overview of the Interface & Settings

11.2 OpenLink Settings

11.3 LinkedIn Groups

11.4 Adding and Removing Applications

11.5 Basic Account Settings

11.6 Updating Your Public Profile

11.7 LinkedIn Connections, Groups and Pages

11.8 LinkedIn Channels & Today

11.9 Advertising on LinkedIn

Module 12: Google+ and Youtube

12.0 Introduction to Google+

12.1 Overview of the Interface

12.2 Setting Up a Google Plus Page

12.3 Linking Your Other Social Networks

12.4 Linking Your Website to Your Google+ Page

12.5 Review of Your Google+ Dashboard

12.6 Notification Settings for Google+

12.7 Photo Settings in Google+

12.8 Google+ & YouTube

12.9 YouTube Advanced Settings

12.10 Interface for Uploaded Videos

12.11 Sharing Videos Across Your Social Network

12.12 Updating Your About Section

12.13 Quick Recap of Everything Covered So Far

Module 13: Best Practices

13.0 Determine Your Goals

13.1 Create Your Persona or Voice

13.2 Decide On Your Platforms

13.3 Establishing A Social Media Manager

13.4 Coordinate with Customer Service

13.5 Create a Predetermined Crisis Management Plan

13.6 Stick to the Script

13.7 Build Relationships With the Media

13.8 Find Your 'Evangelist'

13.9 Stay Informed Part 1

13.10 Stay Informed Part 2

Module 14: Additional Tools

14.0 Bitly

14.1 Woobox Part 1

14.2 Woobox Part 2

14.3 HootSuite Part 1

14.4 HootSuite Part 2

14.5 Storify

14.6 Social Media Rules and Tips

14.7 Tweetdeck - Boolean Search

14.8 Social Media Conclusion

E-COURSE E-Learning Expert-led video course with presentations, workbooks, quizzes, games and flashcards.
USD 195 USD 95 51% OFF
  • + Hours Of learning
  • Includes video, presentations, workbooks, quizzes, flashcards & games
  • Receive a Certificate of Excellence on successful completion
  • Presented by highly qualified, industry leading experts
  • 12 Months access (Unless indicated otherwise)
  • 10-Day money-back guarantee
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